Compaq has entered into an agreement with Star India to be a part of the popular KBC-3 quiz show. The company is believed to have paid around Rs 2 - 2.5 crore for the integrated promotion of its PC as the ‘computerji’ on the show, said sources close to the deal.
Last year, for KBC-2, Lenova managed to strike a last minute deal by paying around Rs 60-70 lakh, sources said.
"This deal has certainly taken a while and we finally have Compaq onboard for KBC3," confirmed Paritosh Joshi, president ad sales & distribution, Star India.
The situation was a tricky one for Star, last year’s show had Lenova as the integrated computer on the show and in the fresh season with Shah Rukh Khan playing host, who also is the brand ambassador for rival company Compaq, it was a tough call to make.
"Though the deal with Lenova was signed on the last minute at a highly discounted rate, KBC2 has helped Lenova build a brand name across households," Joshi said.
The new version of KBC is slated to hit the small screen on January 22 and will continue for 52 weeks before ending April 22.
Apart from the ten main sponsors the channel has ropped in for a whopping sum of around Rs 130 crore, Airtel, Hyundai and Cadbury, UTI Mutual Funds, Videocon, Godrej Sara Lee, Jyothi Labs, Pantaloon Retail (Big Bazaar) and UB group, Motorola, other sponsors on board with KBC3 are Bharat Matrimony, Bharti Airtel, Eureka Forbes and Union Bank. Source: Business Standard. January 14, 2006 Delhi Edition
Sunday, January 14, 2007
Compaq inks Rs 2.25 cr deal with Star for KBC-3
Saturday, January 13, 2007
Tamil KBC in Vijay TV
Wow, wow, a great news for Tamil speakers as Shahrukh will utter Tamil words like ‘Vanakkam; neengal parthukondu irupadhu Kaun Banega Crorepathi’ in the dubbed version of Crorepati which will be aired from Star’s southern channel, Vijay TV.
This week before Mani Ratnam’s Abhishek-Aishwarya starrer ‘Guru’ gets an all India release, it gets a unveil at South India in Tamil dubbed version (if I am not wrong). Seems like IIM-Ahmedabad alumnus Mani Ratnam has yielded a good benefit out of it. Guru has done in good business in down south in the first few days and taking a cue (from the Bachchan family…see I got a similarity) seems like KBC team will also pour in the product with regional flavors.
The search for Shahrukh Khan’s dubbing artist is over.
The show starts 23 January and will be telecast from Tuesday to Friday at 7pm, a time band that was popularized by the channel’s successful show Swamy Iyappan. Advertising clients lining up include Airtel, Hyundai, Motorola, KRBL, HDFC Standard Life, Univercell and Cadbury.