Shah Rukh's thoughts behind Karle Karle tu ek sawaal video

The KBC3 promotional music video “Karle Karle tu ek sawaal" directed, conceptualized, choreographed and sung by Ganesh Hegde projects the very charismatic Shahrukh Khan in a cool hip way. King Khan is happy with the way Hedge has choreographed the video. The album is releasing on the 10th of Feb 2007 on T-series.

Says Shahrukh Khan, “The thought behind the song is really nice…it encourages query and questions in a fun way, not like an exam. It says knowledge can be fun. First time Ganesh has lent his voice for playback and I think I am thankful he has done it with me. The conceptualization to present me in a different way was completely Ganesh's idea. Vishal Shekhar came up with the tune in a minute when they heard what Ganesh was planning. “karle karle…” has turned out to be an interesting mix of foot tapping way of encouraging the quest for knowledge.”

SRK has amazingly taken everything in his stride. He now seems unperturbed and accustomed to all sort of comparisons to Big B. Like people say, he has incorporated his own wit and style on the show (KBC).

Hats off to the undisputed ‘badshah of Bollywood’!

Shah Rukh Khan sinking with KBC- Part 3

Hmm...It seems that ever humble Amithabh has also made up his mind (or been advised to do so, whatever) and has not uttered very kind Amithabish words for KBC3. Disintersted Big B says he gets bored and tired of KBC3. (possibly the diminishing TRP ratings also reinforced him to come out with thoughts like this in public) Why Amithab thinks KBC3 is boring and monotonous? Read here

Hmmm....


Shahrukh sinking with KBC3????? Can he withstand the heat now? Let's see....

Big B: I'm tired and bored of KBC now

Boring!!! Did he say? Yes, you have heard that right.

Obviously Shah Rukh’s intention of cashing in on Big B’s success route, be it remaking Don, wanting to remake Deewar, bagging the endorsement contractsfor products earlier done by Amithabh Bachchan like Dabur, Navratna, ICICI, actually makes the once angry young man, Amithabh Bachchan too much irritated. For, the always humble (a bit too much sometimes) Amithabh would not given this sound bite to the media. That
"I was getting tired and bored of KBC." Big B told CNN-IBN on Sunday.
Shah Rukh’s naayia seems like not sailing smooth as the TRP started dropping from the very second day, after the initial euphoria oozes off.
Amithabh’s remark most possibly would reinforce the perception that KBC is not in-thing any more. That ever humble Amithabh Bachchan is not saying kind words to the show may make lot of people disinterested.

By all accounts, it doesn't look as if the Big B is going to give full marks to SRK. He also testifies the fact that there indeed lie some rivalry between him and Shah Rukh Khan.

Television ratings show SRK's KBC witnessed a decline in the very first four days of the show. TV rating agency aMap's data showed King Khan's KBC started off on a steady note, but then showed signs of slipping barely three days into the week.
The show witnessed a steady decline from episode on episode. While the show initially got off to a good start with a 5.3 television rating (TVR), almost doubling its channel share in the 9 - 10 pm slot, the second episode saw the show plummet to 4.8 TVR. The third day saw a still steeper decline in ratings, with the show garnering only 3.5 TVR.

Shah Rukh Khan awaiting Amithabh’s response on KBC3

Amithabh has not able to watch KBC Tritya…He is busy no doubt, Big B is possibly ready to surprise all his audience worldwide by ‘Nishabd,’ where the he falls in love with a 17 year young girl played by Jiah Khan. Surely Big B is busy with all other production and Abhiash (Abhiash=Abhishek+Aishwarya) marriage plans.

The king khan Shah Rukh however, is eagerly waiting to get a comment from Amithabh for the KBC-III show. He told NDTV, ““I have still not received any message from Bachchan saab. But, I wish he sees it and gives his reaction on how I am carrying on the show started by him.”

He said he was encouraged by the positive response he was getting to KBC from his family and friends in the film industry.

“My children like my addressing the contestants as 'boys and girls' during the introductions,” he said.

Meanwhile, Amitabh Bachchan, who was in Delhi on Saturday, told NDTV that he was unable to watch KBC 3 due to unavoidable reasons.

He promised that he would watch the programme soon and send his opinion to SRK.

“I’m sorry Shah Rukh, but I will watch it soon and then we will sit and talk,” Amitabh told the channel.

Shah Rukh sinking with KBC- Part 1

While Star Plus’ big gamble - Kaun Banega Crorepati with King Khan, started off on a steady note, it has shown signs of slipping barely three days into the week.

According to aMap data, the overnight TV rating panel, KBC III, which debuted on Monday has witnessed a steady decline episode on episode. While the show initially got off with a 5.3 television rating (TVR) start, almost doubling its channel share in the 9 - 10 pm slot, the second episode saw the show slip to 4.8 TVR. What is interesting the third day, witnessed a steeper decline of ratings, the show garnering only 3.5 TVR. “We do not subscribe to aMap ratings, and will wait for the TAM ratings to judge the performance of the show,” a Star spokesperson said.

The slot share which accelerated from 12.4 to 24.2 on Monday has come down to 15.4 on Wednesday. However, Zee TV, which is supposed to have supremacy over the 9 - 10 pm slot also didn’t gain by KBC’s loss. In fact, Zee also suffered with its 9 - 10 pm slot moving from 2.8 TVR on Monday to 2.4 TVR on Tuesday and down to 2 TVR on Wednesday.

Media planners attribute the Wednesday decline in ratings to cricket, which is where eye-balls must have flocked during 9 - 10 pm, as the match took some sharp turns then. However, Tuesday’s dip in ratings still seem have no rationale. According to Group M national director, central trading group, Lakshmi Narasimhan, “The ratings dip indicates that the additional audiences that came on to the time band to sample, are dropping off. These viewers are essentially light TV watchers and are normally difficult to reach.”

Another point in note was made by Starcom South Asia CEO Ravi Kiran: “The fact that there is nothing new in format, coupled with the fact that Shah Rukh Khan is still uncomfortable and Star seems to be counting on his presence rather than his performance. For ratings to spruce up, the show formats need to be fiddled with and SRK needs to be in his acting avatar.”

The novelty of KBC per se seems to have got diluted according to media professionals and with the wide range of emerging entertainment options coupled with the fact that TV viewing also coming down, holding audience attention is a lot more challenging task.

The first week of KBC has traditionally had the most impact in terms of reach and ratings, and hence if the show does not manage to sustain it in the first week, the road ahead is going be quite rough.

Also, given the fact that cricket which had made a comeback, will be strong counter for KBC at all points, and the given format may not be able to withstand such competition.

On the other hand, day three of KBC which clocked a 3.5 rating is still higher that what the 9 - 10 pm slot was garnering pre- KBC which stood at 2.75. So, to say that the channel has not gained would be unfair. Zee’s rating for the slot have also dropped, so clearly audiences have moved, but there does not seem to enough stickiness to ensure larger sampling of the show.

KBC3 lifted Star Plus' overall rating

Shahrukh Khan seems to have cast magic on the ratings as he played host for the first time in the game show Kaun Banega Crorepati, replacing megastar Amitabh Bachchan.

Putting all anxiety to rest for the broadcaster Star Plus, KBC 3 opened with a market share of 24.36 per cent in the Hindi speaking segment of NWE (north, west, east) India, according to aMap's overnight TV rating system.
In comparison to the previous Mondays of 2007, iin which Star Plus garnered 12.4 per cent, this is not only a much larger share but almost double of the average ratings.

The actual number of viewers that were reached by KBC 3 in NWE India is 9.16 million. On an All India Level 10.29 million people were reached. And with Tamil general entertainment channel Star Vijay also adding up the audiences, 11.3 million people were reached on an All India level.

aMap highlighted a key trend of the programme on its opening day that indicates that 'King Khan' managed to retain the viewers after every break taken. The ratings kept on increasing after each break, and the last sequence got the highest ratings.

The show managed a jump of 91.5 per cent for the ratings per cent of Star Plus and almost all Star channels and genres got impacted due to the show.

In fact, 1.3 million people switched on their TV sets just to watch KBC, in NWE India. In terms of SEC, SEC A and B got higher numbers than the others. The ratings show that the more affluent target groups watched a lot more of KBC. Target groups like graduates, businessmen, self-employed professionals got the highest numbers.

Additionally, people living in small households, four and below, got more ratings than people staying in households with five more people.

Also, among the 20 brands that advertised on the show, Motorola's Motophone advertisment was rated the highest.

Analysts are, however, cautious, saying that the ratings have to be watched over a longer period to arrive at any conclusions.

SRK went to Big B’s residence to meet him after KBC shooting

The news of cold vibes between the King Khan and Big B must have worried the pompous Shah Rukh Khan to the extreme. So much so that, after done with the day’s shooting Shahrukh directly landed up at Sr. Bachchan’s residence. Very surprising, isn’t it. Amithabh was then getting ready for one of the film shootings. Two met and shared mutually honoring words for each other.

The only hitch of the conversation moment arrived when some inquisitive and twisted, demented guy asked Khan, within the earshot of Bachchan, whether the King Khan thinks now he is matching up to the Big B on the show.

From Big B's Sure? Confident? 2 SRK's Kachcha-kachcha ya pukka-pukka?”

HT-It is not Computerji any longer, but Computerda if the contestant is Bengali, or Computer Garu if he is from Andhra Pradesh. The quizmaster does not say, “Lock kar diya jaye” but “Freeze kar do.” Instead of “Sure? Confident?” he says, “Kachcha-kachcha ya pukka-pukka?” Amitabh Bachchan is no longer the iconic host of Kaun Banega Crorepati (KBC), Shah Rukh Khan has taken over the hot seat.

While King Khan may lack the gravitas of Amitabh Bachchan, he brings to the show his own brand of youthful charm and self-deprecating humour which Star Plus hopes will attract a new generation of viewers. There are some Bachchanesque moments — Shah Rukh rubs his hands just as the Big B used to — but he also has his own special little touches, such as giving a nervous contestant an impromptu calming neck massage.

Rival channels are guarded about the propects of Shah Rukh pulling off a class act like the Big B. Says Ashish Kaul, senior vice-president, Zee TV, “I think people will watch the show initially out of curiosity. But I don’t think it will be the grand success it was when Amitabh anchored it. Let’s face it, Amitabh is in a different category altogether.”

Equally predictably, Star Plus is very upbeat. Outgoing Star COO Sameer Nair, who watched the programme with Shah Rukh and the entire KBC crew at Mumbai’s Hotel Land’s End, said, “The reaction we’ve got from everywhere has been mind-blowing. SRK rocks! I think he has genuinely taken the torch forward.”

In the final analysis, what matters are the ratings. With Star Plus in a decline, a great deal rides on Shah Rukh Khan in KBC.

Shahrukh Khan vs Amithabh Bachchan

THE tweaked promos of the new Kaun Banega Crorepati are generating enough speculation about the fate of the show. While some believe Shah Rukh Khan’s wit lends spunk, others compare his childish humming to former host Amitabh Bachchan’s suavity.

Telly actor Rohhit Roy thinks the teasers are fantastic. “It’s unfair to compare the two, but with Khan it’s more about youthful charm and tongue-in-cheek attitude,” he says.

Many others feel similarly: Khan’s youth gives the promos an edge. “I think the look is a little more refreshed, Shah Rukh is wearing brighter colours and his expressions are different. The fun element in the current promos makes it different from Bachchan’s, though those exuded class and style,” says PR consultant Kehkashan Merchant.

“Shah Rukh Khan isa rock star,” says actor Yash Tonk. “I associate Khan with energy but I can only speak of the new show individually.”

One thing’s for sure: the promos have everyone intrigued. “I’ve only seen one where Shah Rukh’s inviting people to participate in KBC. I’m very eager to see the show now,” says hairstylist Monisha Naegemvala. “Bachchan was outstanding, but SRK is also good. I watched all the shows earlier and am looking forward to the new set.”

Of course there are detractors too. “I think they are superficial,” says advertising executive Rahul Chatterjee. “I mean SRK is good, but the teasers lack the largeness and scale of Bachchan’s Umeed se dugna. These promos make the show seem more about having fun than making money. But Amitabh made it just huge.”

“Bachchan has left behind very large shoes,” says Ramesh Paswan, another ad exec, “Shah Rukh looks like a clown in them. KBC is nothing without Amitabh.

Read

Shahrukh's first Hip-Hop music video for KBC 3

We all know that SRK is working very hard for his television game show Kaun Banega Crorepati and he is not leaving any stones unturned for marketing it well. Few weeks back there were pictures in media showing SRK practicing for the show with a replica of KBC set built in his office. And now, the latest promotional move is the KBC music video. Yes, Shah Rukh is currently shooting a music video for his show Kaun Banega Crorepati. The video is conceptualised, directed, choreographed & sung by Ganesh Hegde, who had choreographed the song ‘Main Hoon Don’. In the video, SRK is dressed in a red velvet jacket and the KBC symbolic ‘Question Marks’ can be seen reflecting on his shades.

The ‘Kar le kar le tu ek sawaal’ is written by Shabbir, RD Telang, Kumar & Asif Baig and music is by Vishal-Shekhar. This will be the first time that SRK will be seen in a Hip-Hop style video. It is a 3 minute 40 sec video which will be released on Jan 22, the day when KBC hits the television. The 10-15 secs teasers will however be aired before that. Read

BIg B Amithabh Bachchan on hot seat as guest before Shahrukh?

“I live in everybody’s hearts. And compared to that, the small screen is bigger,” said Shah Rukh Khan in his trademark style as he officially announced his comeback to television with the new edition of ‘Kaun Banega Crorepati’.

Khan, who will take the game show forward in January from where Amitabh Bachchan left, refuses to be called a replacement. “It is wrong for people to say that I am replacing Mr Bachchan. I am here today and tomorrow may be there will be a new host for KBC. There is no question of replacement — that happens only when the person wants to carry on and is not being allowed to. Mr Bachchan decided not to carry on and I was the second choice. Comparisons are okay, but they should not be degrading to any person, they should be made in a healthy manner. Mr Bachchan’s shoes are too big for me. Hopefully I will not bring down the standard of the show,” Khan said.

Shah Rukh was particularly excited about coming back to Delhi — his ‘city of joy’ — and restarting his tryst with television from the capital where his acting career took off with TV serials like ‘Fauji’ and ‘Doosra Kewal’. “Delhi is where I spent my childhood. KBC will give me the opportunity to reconnect with the city. In fact, in my line of work, I rarely get to interact with the audiences I work for. This will be my chance to reach out and know all those people who love me and make all those who don’t like me fall in love with me,” said the actor betraying his superstar confidence.

About having celebrity guests on the show, Shah Rukh recounted his own experience adding if the show were to ever have Mr Bachchan as a guest he would go down on bended knees to personally invite him. “If Mr Bachchan were ever to come for the show, I would drive him down to the studio myself. It would be a great honour. I still remember the time when I came on the show for a charity episode. I was nervous but prepared for seven-eight days. And I think I fared well. As a host I plan to do my research well. I am going to download newspapers from the past two years and read them all,” he explained. Via DNA

Can the new Don ouster original KBC host, Big B?

Shah Rukh Khan is set to replace Amitabh Bachchan as KBC goes on air after its second interval. Speak Up probes the entertainment quotient of two Dons on television

SRK lacks maturity
The entire show should be revamped to suit SRK’s personality. Think KBC and it’s Big B who comes to your mind. If SRK is made to host it without revamping it, the entire show will lose its charm. SRK lacks the maturity, aura and voice of Amitabh. There were many shows hosted by different actors, but none could match Amitabh’s charm. Akshit Singh. Andheri

None of SRK dialogues are memorable
Shah Rukh lacks the personality to carry off a serious show like KBC. I feel the show should be revamped and made funnier and lighter to suit SRK. I can’t think of any patent line for him as none of his dialogues are memorable. There is no one who can replace Big B’s effectively. Gauri Acharya. Malad

Abhishek should have succeeded Big B
SRK’s cute looks gives him an edge over Big B, but as far as voice and personality goes, he is nowhere near the legend. His patent line should be “Biru final hai na”. There should be more variety in the show like star interviews. I feel Abhishek should have succeeded his dad’s throne. Vrinda Goyal. Thane

Time to drop the Big B baggage
One can’t compare SRK and Big B. They have made their mark in their unique way. People should watch the show with a new perspective and not with ‘Big B baggage’. May be, if a few Bollywood dialogues are shown at the end of the show, it will be a bit different and entertaining from earlier KBCs. SRK is okay, but my choice would have been Sanjay Dutt. Gaurang Verma. Bhandup

The original was the best
SRK represents the youth and has huge female fan following. This is the biggest advantage he has over Amitabh Bachchan, since women watch more TV than men. I feel the show is best the way it was, may be the organisers should have made it livelier by adding a few song and dance sequences. If you had to replace Big B, it should have been Hritik. Kiran Sharma. Kandivali

No one can better Big B
SRK lacks the personality and voice of Amitabh. What is to his advantage is that he represents the younger generation and has a huge young fan following. With SRK hosting KBC, the show will lose its maturity and seriousness. I don’t think the show needs to be revamped; it’s Shah Rukh who needs to revamp himself to suit the show. Brijesh Mathur. Goregaon

It's unfair to compare
SRK's major advantage is that he is young and full of life. It’ll be unfair to compare him to Big B. The show should be seen with new perspective. I feel there should be some lighter moments in the show. May be, Shah Rukh can make participants sing and dance. I feel Hritik Roshan should have been a better choice for KBC. Rekha Gadgi. Chembur

Bring back Big B
Nobody can replace Amitabh Bachchan. If organisers of Kaun Banega Crorepati think that they can have an as successful show with Shah Rukh Khan, they are mistaken. There is no need to revamp the show. What is needed is to replace Shah Rukh with Big B. Manoj Kannan. Worli. Courtsey: DNA

Compaq inks Rs 2.25 cr deal with Star for KBC-3

Compaq has entered into an agreement with Star India to be a part of the popular KBC-3 quiz show. The company is believed to have paid around Rs 2 - 2.5 crore for the integrated promotion of its PC as the ‘computerji’ on the show, said sources close to the deal.

Last year, for KBC-2, Lenova managed to strike a last minute deal by paying around Rs 60-70 lakh, sources said.

"This deal has certainly taken a while and we finally have Compaq onboard for KBC3," confirmed Paritosh Joshi, president ad sales & distribution, Star India.

The situation was a tricky one for Star, last year’s show had Lenova as the integrated computer on the show and in the fresh season with Shah Rukh Khan playing host, who also is the brand ambassador for rival company Compaq, it was a tough call to make.

"Though the deal with Lenova was signed on the last minute at a highly discounted rate, KBC2 has helped Lenova build a brand name across households," Joshi said.

The new version of KBC is slated to hit the small screen on January 22 and will continue for 52 weeks before ending April 22.

Apart from the ten main sponsors the channel has ropped in for a whopping sum of around Rs 130 crore, Airtel, Hyundai and Cadbury, UTI Mutual Funds, Videocon, Godrej Sara Lee, Jyothi Labs, Pantaloon Retail (Big Bazaar) and UB group, Motorola, other sponsors on board with KBC3 are Bharat Matrimony, Bharti Airtel, Eureka Forbes and Union Bank. Source: Business Standard. January 14, 2006 Delhi Edition

KBC will get splash of red

A lot of red color will be used in both the KBC promotion/publicity and the set. The production guys are changing the earlier set hosted by Amithab Bachchan.

Well, I hope Pepsi does not mind the move. If you did not guess me, let me tell you, every brand associate themselves with a particular color. For Pepsi its blue, and its arch riveal, Coca Cola wears red. I wish that does not bring any confusion to the attribute after all Shahrukh is very much campaigning for Pepsi also. When asked about the infusion of new color SRK in its trademark style says, "The red colour is because I am a son of the soil."

Hmm, thats Shahrukh's modesty which speaks. He also said the other day that only two Khan exists, Sharukh Khan and (historical) Chinggis Khan. Wonder, if that was modesty, too...